Member-only story
A boy in his teens wanted to make some extra money, perhaps to prove himself and delve on the path of personal independence. And guess what? He doesn’t go out investing in stocks! Or builds a startup. He simply realizes that people, in his neighbourhood, really like carbonated beverages. That seemed like a prospect, but how to know which brand or flavour of the drink would sell conveniently and will be a cash crop?
You need a market analysis for that, to know what people are buying. That little kid devises an ingenious solution, he went to the stores and collected all the caps of the reusable soda bottles, and brought them home and counted them. Coke, of all the competing brands, was the overwhelming winner. Telling that young fella just the statistical evidence he needed to be sure that his investment wouldn’t incur losses. Your first investment is much more than a fluke, it determines your confidence and shapes your approach towards business investment.
Followed by the findings, the boy went with his father to broker a deal with a local vendor who agreed to sell crates of coke in bulk. And every day, he’d be sold out. That boy, in his teens, was Warren Buffet. While success in earning a few extra dollars by selling soda may seem humble…
